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Tuesday, 17 July 2007 10:55
July 17, 2007

Pacific Union Realtor Jessica Branson Has Lifestyle Flexibility
Career Move to Real Estate is Enhanced by Her Business & People Skills

Jessica Branson is living the dream. She is a successful REALTOR® with Pacific Union GMAC Real Estate, has the lifestyle flexibility to nurture her family, run a mom’s group in her neighborhood and have Friday date nights with her husband where they enjoy staying on top of the gourmet culinary scene in the Bay Area.

“A career in real estate is a springboard to freedom rather than something that ties you down. It is exciting,” said Branson, 36, who works from Pacific Union GMAC’s Opera Plaza office. ”I love the thrill of the real estate transaction, and understanding what people want then translating that all the way through the process.”

More than a decade ago, Branson was quickly climbing the corporate ladder and profitably investing her money in real estate. After successfully building her wealth, and pregnant with her second child, she realized it was time to commit to real estate as a career. Branson’s business mind and background in leadership, management and technology proved a good match for her professional move.
Offering a modern, sophisticated approach to selling and marketing properties, Branson turns every new listing into a virtual showcase. She builds a personalized website for each property that is informative, easy to use and great to look at. The site features all the details a buyer needs about a property and highlights a host of interior and exterior shots. For instance, she built the site www.330gates.com for a client.

“I never ever thought I’d be a REALTOR®. I am not a sales person,” said Branson, who is actively involved in her local community of Bernal Heights. “But the more knowledge you have, the better you can service your clients. Good sales people are only as good as they are intelligent.”

Her clients agree. "Jessica Branson is a fantastic real estate agent. Primarily, she is incredibly intelligent and approaches every property and client in a professional and highly competent manner. Jessica spent a lot of time doing research into the property I was interested in and the surrounding area. What I was looking for was unique and Jessica was not only able to easily understand what I wanted, she had an easy time finding it," said Lindsey Roon, attorney at Latham & Watkins.

So do her colleagues. "As far as TIC deals go, this was one of the smoothest transactions I've done. I look forward to working with you again in the future," explained Laura Rogers, REALTOR® at Brown & Co.
At the end of the day, Branson’s goal is really quite straightforward. She wants to deliver results her clients’ desire. Thanks to her ability to intuitively blend technology and people skills, she is succeeding. “People still want to deal with people. You can’t sell properties any other way,” she said.

Pacific Union GMAC Real Estate – Opera Plaza

Live. Work. Play. Invest. Pacific Union Opera Plaza is located in heart of the vibrant arts, theater and cultural district in the center of the City. Pacific Union GMAC Real Estate has been thoughtfully matching generations of buyers and sellers in the San Francisco Bay Area since 1975. As a leading, locally managed real estate company with knowledgeable, experienced real estate professionals, Pacific Union focuses on a global vision, using technology and superior service to deliver a quality experience to all types of clients. Pacific Union is a member of Christie’s luxury real estate network and is a GMAC Home Services company. For information, call 415.474.6600 or visit www.pacunion.com/operaplaza.