Today’s Real Estate Pro is Young, Educated & Wants Technology
Pacific Union GMAC Real Estate Offers New Leadership, Modern Vision

Long before their mid-life crisis and empty nest career change, young people today are choosing real estate as their preferred profession. Deciding to become REALTORS® as a career, these fresh-faced youth strategically attend colleges offering degrees in real estate. Four years later, they enter the profession educated, prepared and ready for success.

The modern real estate practitioner ranges in age from 20 to 35, and they get it. They are proficient in all things web-driven. They are hooked-up to gadgets designed to utilize the extreme benefits of technology for their own professional advancement. They are hip, urban and committed to tackling the very competitive world of property investment. And they are entering the real estate marketplace in increasing numbers, revolutionizing the standards and practices of the profession.

To this generation of over achievers, technology brings freedom of choice – professionally and personally. Young real estate pros want a Tablet PC, Blackberry, Treo, Bluetooth and more. They are intuitively web-based and thrive on the wireless lifestyle of working remotely. Having constant access to information is a given, as it increases productivity and reduces delays. Clients love this service-centric approach to completing real estate transactions too.

When it comes to having a personal life, the Web 2.0 lifestyle works to everyone’s benefit as well. It allows REALTORS® the efficiencies and flexibility to work from anywhere at anytime, decrease overhead, create impressive marketing materials online and accomplish more in a day. To clients, virtual tours, qualified listings, access to the MLS, and more, have made buying and selling real estate a partly online process – particularly at the starting point.

There is also a growing sense of environmental stewardship taking place in the real estate community. Most REALTORS® today, regardless of what generation gap they fall into, are conscious about making sustainable and green decisions for their businesses. Embracing technology in such a way to reduce and eventually remove the use of paper in real estate transactions is on the forefront of everyone’s mind and next year’s business plan.

In San Francisco at Pacific Union GMAC Real Estate, a major renaissance is happening. Celebrating the past, present and future as San Francisco’s premier real estate firm, Pacific Union is jumping forward to the next millennium. By enhancing the company image an appeal to clients and the real estate community, the revitalization will help Pacific Union retain skilled talent and recruit the Gen X and Y REALTORS® entering the market.

So who are these young hot shots in real estate anyway? Leading the way at Pacific Union is Christine Jacobson. A  REALTOR® for her entire career, she is 27 years old and holds a degree from the University of San Diego where she was one of the original students who helped break ground on the university’s Real Estate Institute. She was one of Pacific Unions first advocates for implementing paperless transactions. Jacobson is now a Vice President at the firm’s South Beach location and is changing the way business gets done.

Her strengths in information technology, intranet marketing services and transaction support allow her to lead her team by example. Jacobson’s intent is to bring paperless transaction tools to the South Beach office and create a new system for agents to enhance their productivity, provide a better experience for the client, and live a balanced lifestyle.

To celebrate the new, urban chic Pacific Union South Beach, Jacobson is hosting a party in August for clients, agents and the public. The event is called Discover South Beach: an evening of art and wine, and features San Francisco paintings by local artist Michael Krouse and Northern California wine donated by Murrieta’s Well. The party is scheduled Thursday, August 9, from 6-8 PM at the South Beach office at 38 Bryant Street and the Embarcadero.

Then on October 25, a party will be held at the Opera Plaza office. Discover Opera Plaza: an evening of film by students at the San Francisco Academy of Art and wine, at the Opera Plaza office located at the Civic Center. More details on both to follow as the events get closer.
For more information about the South Beach Discover party, contact Jacobson at 415.247.6600 or visit www.pacunion.com/southbeach.

Pacific Union GMAC Real Estate – South Beach

Live. Work. Play. Invest. Pacific Union South Beach is uniquely located along the scenic Embarcadero at the foot of Bryant Street and reflects the diverse, modern, urban lifestyle of the changing area. Pacific Union GMAC Real Estate has been thoughtfully matching generations of buyers and sellers in the San Francisco Bay Area since 1975. As a leading, locally managed real estate company with knowledgeable, experienced real estate professionals, Pacific Union focuses on a global vision, using technology and superior service to deliver a quality experience to all types of clients. Pacific Union is a member of Christie’s luxury real estate network and is a GMAC Home Services company. For information, call 415.247.6600 or visit www.pacunion.com/southbeach.